Hands up if you want to master Google Analytics 🙌
We’re going to help you understand how it all works and master the ‘how to do it part’ 📈with editable templates 📰 that we've developed and used, over 10+ years in analytics, hundreds of analytics audits, and teaching a few thousand people.
Module One is our Introduction to Google Analytics, in just 34 minutes you’ll be able to:
- Understand why measurement is vital for your website and business
- The impact of bad data on that business
- The basic concepts of how Google Analytics works from data collection, configuration, processing, and reporting perspectives
- Understand the key terminology used in Google Analytics
- Understand the measurement planning process